Sendmuse

Pricing · Usage

What 1,000 leads cost.

Your engagement covers the people and the system. Usage is what a campaign spends to find leads, personalize the first message and send it. We price it per 1,000 contacts, by market and channel. It applies to campaigns beyond what your plan includes.

A campaign of 1,000, end to end

Finding the contacts, the first message, and sending it. Replies are handled inside your plan.

Campaign Finding Personalization Sending Total
WhatsApp · Turkey
Businesses with a mobile number
$13.57 Not needed $14.50 $28.07
WhatsApp · Kazakhstan
Businesses with a mobile number
Included Not needed $97.36 $97.36
Email · Turkey
Businesses with a public email
$60.77 $13.30 In your plan $74.07
Email · Hungary
Businesses with a public email
$14.00 $13.30 In your plan $27.30
Email · Western Europe
Indicative, priced on our Hungarian runs
$14.00 $13.30 In your plan ~$27.30

On WhatsApp, sending is most of the cost. On email, finding is.

Finding leads

We search the web for businesses that match your target. Price depends on how often businesses in a market publish their contact details. Hungarian businesses must list them on their website, so email leads there cost far less than in Turkey.

Per 1,000 Businesses With a mobile number With an email
Turkey $9.00 $13.57 $60.77
Hungary $5.37 $8.14 $14.00
Western Europe indicative $5.37 $8.14 $14.00
Kazakhstan Included Included Included
Personalization

The first message, written for them

Opening line from their website
$13.30 / 1,000
Decision-maker lookup and opening line
$39.90 / 1,000
WhatsApp
Not needed

A WhatsApp campaign opens with a message template approved in advance, so there is nothing to write per contact.

Sending

Per message, by country

WhatsApp · Turkey
$0.0145
WhatsApp · Kazakhstan and Uzbekistan
$0.0974
WhatsApp reply within 24 hours
Free
Email
In your plan

WhatsApp charges by the recipient's country. The fee follows Meta's rate card and moves when it does.

All prices in US dollars. Effective September 2026. Western Europe prices are indicative until we have run a campaign there. For a quote on a specific market, talk to us.